Eduardo Sirotsky Melzer, popularly known as Duda, is the owner of RBS, a conglomerate that ranks among the largest multimedia companies in Brazil. He is also the President of Grupo RBS and the chairman of e.Bricks.
Duda Melzer Education Background
Duda Melzer attended the Pontifical Catholic University of Rio Grande do Sul where he graduated with a degree in Business Administration in 1998. He also attended Harvard University where he completed an MBA in 2002.
Duda Melzer Career
Duda Melzer’s career began in Brazil, but it would eventually see him travel to the United States. He initially began in the financial and franchising industry where he worked at Sweet Sweet Way and Booz Allen & Hamilton.
In the U.S., Duda ventured into the multimedia industry when he got a position as a senior analyst at Delphi Corporation. His expertise and diligence would eventually see him move up the ranks and become the CEO of Box Top Media in New York. He was also the Executive Council for the Standard Norms as well as a member of the Board of Ethics of the National Council for Advertising Self-Regulation.
Eduardo Sirotsky Melzer has been so successful in his career that he has won several international awards. He was chosen as one of the contenders for leaders at the Cambridge Institute for Family Enterprise. He was also awarded the Merit Award in Administration in 2015 by the Regional Council of Rio Grande do Sul. Additionally, he received the Cabore Award in the category of Professional Vehicle in 2006. Check out Clicrbs to know more.
Time at Grupo RBS
Duda Melzer is the grandson of RBS’s founder Mauricio Sirotsky Sobrinho. He joined the company in 2004 in the position of CEO of the domestic market. He quickly rose up the ranks as he was promoted to the vice-president of market and business development in 2008 and the vice-president of the company in 2010. He eventually became the company’s Executive Chairman in 2012. For more info, check out Melzer’s Twitter account.