Fabletics Is Standing Strong In The Industry Of E-commerce

Establishing a successful business in the fashion e-commerce market is no easy task. With more than half of the worlds doing their shopping online, it is no surprise that the industry is at its peak. With Amazon taking the lead, staying in competition has proven tough for some, but such is not the case for Kate Hudson’s Fabletics. While Amazon currently controls 20% of the fashion e-commerce industry, Fabletics is certainly taking their share of success. Since their 2013 launch, Fabletics has grown from a small startup to a $250 million business.


Redefining the limits for activewear, Fabletics uses a subscription-based approach to sell their clothing and offers a much more personalized experience than your typical online purchase. Each member is encouraged to take the LifeStyle quiz to help determine the styles that best match their individual fashion preferences. Fabletics uses the results of each LifeStyle quiz to hand select new outfits for members each month. The combination of affordable, convenience and personalization has proven to be the perfect recipe for success for the fashion-forward athleisure brand.


When asked about their biggest asset to success the companies General Manager, Gregg Throgmartin, says it starts with personalization. Today’s consumer wants to ensure that they are getting the best value for their money. By offering on-trend options that for the budget of today’s consumer, Fabletics has maintained the trust and loyalty of their subscribers.


When entrepreneurs and business partners Don Ressler and Adam Goldenberg first began exploring the idea of fashion e-commerce, there was no question on who the duo wanted to represent the brand. Known for her relatable personality, and her love for fitness and promoting healthy lifestyles, Kate Hudson seemed to be the perfect fit. Thrilled at the opportunity to explore entrepreneurship, Hudson accepted the offer, and the team began building the Fabletics model. From the very beginning, Husdon has remained a hands-on member of the team, and actively oversees the daily operations of Fabletics, starting with inventory, and ending with customer reviews.


Her love for fitness and commitment to customer satisfaction are what make her a successful businesswoman, but Hudson admits that she will always be an actress first.

Thanks To The Power Of The Crowd Fabletics Has Grown By 200%

These days it is the power of the crowd that determines what consumers ultimately purchase. This is because customers are very savvy and are no longer swayed by million dollar ad campaigns.


Instead they look to user reviews when it comes down to making a purchasing decision. Smart brands such as Fabletics are capitalizing on this trend and using it to reach thousands of new customers every month.


Since launching in 2013 Fabletics has quickly grown by more than 200% and is currently bringing in well over $200 million in revenue per year. Not bad for a company that started less than 5 years ago.


According to Shawn Gold, the Corporate Marketing Officer of the Fabletics’ parent company TechStyle Fashion Group, this quick growth can be directly attributed to the power of the crowd.


Understanding how important reviews are throughout the customer journey, the Fabletics marketing team leveraged the power of the crowd to increase customer acquisition and improve customer loyalty.


What Makes The Power Of The Crowd So Powerful?


The number one thing that makes the power of the crowd so powerful is trust. According to a study done by BrightLocal, over 80% of consumers trust online reviews just as much as they trust a personal recommendation.


Peter Holten Mühlmann, the Founder and CEO of TrustPilot, says that when it comes to traditional marketing and advertising, consumer trust is at an all time low. The power is now in the user review. Smart brands such as Fabletics understand this and are using it to grow their companies exponentially.


Kate Hudson and Fabletics


Kate Hudson has been a huge part of the Fabletics team from day one. Her active yet stylish lifestyle makes her the perfect fit for an innovative company such as Fabletics.


As part of the team, Hudson is involved in everything from figuring out the best social media strategy to making sure the budget is in tact. She is very hands on and works closely with the team to ensure the Fabletics style is always fresh.


The great thing about Kate Hudson is how authentic she is. She’s not the type of celebrity who will endorse something just for the money. When she endorses something it is because she truly believes in it. And Fabletics is a venture she truly believes in.


To learn more about Fabletics and their amazing products, visit them online at www.Fabletics.com. While there be sure to take the Lifestyle Quiz to find out what Fabletics gear will work best for you and your workout style.

The Success of Reverse Showroom Technique in Fabletics

Ever realized how it is a piece of work to decide what to wear, where to get the right fit and by extension which store offers a balance of quality, style and use? Women precisely are torn between various choices in their wear, but terribly end up getting frustrated with inappropriate clothing. However, before you wear a sad face, the Fabletics Company got you covered.


Fabletics offers a clothing line for female sportswear and their accessories on an online platform that allows them to make subscriptions from which they get a monthly display of trendy wears and earn premiums. The kind of clothing they particularly deal with ranges from yoga pants to leggings, bras, joggers among many other sports accessories. Fabletics was originally birthed from JustFab –its parent company. Nevertheless sometimes in 2013, Fabletics was founded by Kate Hudson, Adam Goldenberg, and Don Ressler. Its core principle was to help shoppers shop more conveniently with less hassle.


Just like other companies in various sectors, Fabletics is keen on customer satisfaction and concurrently on growing their sales revenue. From the genesis, the company has stood out in the industry through the implementation of three distinct strategies that set it apart from its competitors. The reverse showrooming is the rarity tool of trade they use and is perfectly working in their favor. This allows shoppers to buy from the stores at lower rates unlike what is ordinarily known customers browser then buy elsewhere. Consequently, the company has successfully built loyalty networks and at the same time broadening their market.


Secondly, the company put great emphasis on reliable digital content on their display pages. Such that they keep up with demands of the members, sales trend, and social media inclination. Last but not the least; Fabletics enjoy continued growth thanks to the informed choices made about people culture, their people themselves and its accessibility on the non-charge web pages.


About Kate Hudson

Kate Hudson is a seasoned American Actress and an active Fashion enthusiast. Her name rose to fame after featuring in the Almost Famous play in 2000. However, she had been acting since 1998 with the first plays as Desert Blue and Ricochet River. She has had a beautiful film career and won the Golden Globe Award and the Academy Award for being the best-supporting actress.


Kate successfully passed at Crossroads, Santa Monica and got an admission for an undergraduate course at the New York University. Nevertheless, she turned down the offer and preferred acting to it. Other than acting, she partnered with JustFab fashion retailer and became a co-partner at Fabletics which came to being in 2013. She is also the author of Pretty Happy Book.

Fabletics Style

Are you looking for some of the best deals out there on athletic clothing? Are you feeling like you need a shake-up in your style? Then look no further than Fabletics. It takes just a little bit to get started, and all you have to do is fill out a form to let them know what kind of life you live, and then you’re set. Sound good?


Fabletics lets you pick what you like from their selection, which is prepared specially for you every month. Between the 1st and the 5th, you just log in, and then you can decide if you want their selection for you. If you don’t want it, you simply pass it over, and you get a credit to your account for the next month.


The best thing, perhaps, about Fabletics is that you can be sure Kate Hudson wants you to feel sexy in their clothes, and you’ll love just what she picks out for you. And the clothes are designed to look something like Gap Body, which is the perfect solution to your clothing woes. If you love a new look, why not try it?


You’re sure to appreciate that you’ll get a great saving on your outfit with this VIP club, and all VIP items are shipped for free to your home, so you can’t think of a better deal.


If you’re interested in signing up, now is the time! Be sure that you pick out just what you want to wear, and then you can pass over some items and get your credit. But we’re sure you’ll want to order your new Fabletics outfit every month, for the clothes are great, and winter is on its way, bringing new needs for outfits.


So, what are you waiting for? All you have to do is fill out your form to let Fabletics know what you like. Then, you can move right into the VIP club with them! You’re sure to love their products, and we sure want to recommend them with the highest accolades possible.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on