Here’s How Luiz Carlos Trabuco Cappi, The CEO Of Bradesco, Made It

Banco Bradesco is the third-largest bank in the South American nation of Brazil. Luiz Carlos Trabuco Cappi is the Vice Chairman of the Board of Bradesco, as well as the popular financial institution’s President, having worked for Bradesco for an impressive 45-plus years. Mr. Trabuco took over the rank of President in 2009, being only the fourth person to do so since Banco Bradesco’s inception in 1943.

Luiz Carlos Trabuco Cappi is arguably best known for exponentially growing Bradesco in 2015 after seeking out the purchase of HSBC Holdings’, an international banking institution, Brazilian branch of operations. This transaction added an unbelievable six years’ worth of growth immediately following the purchase. Although the 5.2 billion United States Dollar purchase price is expensive for any company, no matter whether it’s as successful as Banco Bradesco or not, the powerful financial move solidified Luiz Carlos Trabuco Cappi’s name as one of the most prominent and astute executives in the entire South American continent, let alone its most populous country of Brazil.

While many executives, especially those of financial institutions, find their way into high-ranking positions by being hired on from another company or otherwise not within their employers’ own structures. Not only are companies able to boost growth most of the time by doing this, but capable employees with long enough histories are few and far between. However, Luiz Carlos Trabuco Cappi earned the dual role of Vice Chairman of Bradesco’s Board of Chairmen and President of the entire bank by remaining with the financial institution for nearly his whole life, having started when he was only 18, all the way back in 1969.


Luiz Carlos Trabuco Cappi was born in Marília, Brazil, on October 6th, 1951. Rather than simply going to work directly out of secondary school, Luiz Carlos Trabuco Cappi decided to earn two college degrees prior to getting hired on by Bradesco, earning both of them by the time he was 18, a truly impressive feat.

Mr. Trabuco first went to the University of Sâo Paulo and earned a degree in Philosophy, Science, and Letters, which is similar to a modern-day liberal arts degree. Even though graduating secondary school was plenty to brag about back in the 1960s, Luiz Carlos Trabuco Cappi decided that wasn’t enough. This sentiment extends over to him wanting to earn more than only a bachelor’s degree, even though a master’s degree in today’s world doesn’t hold a candle to that of a bachelor’s in the 1960s. However, Luiz Carlos Trabuco Cappi trudged onwards in the world of academia, soon after finding a degree in sociopsychology from the School of Sociology and Politics Foundation of Sâo Paulo – what would be considered a master’s degree in today’s academic world in the United States of America.

It was in 1969, after earning these two degrees – they’ve undoubtedly helped Luiz Carlos Trabuco Cappi get along with people more easily, as well as encouraging his understory to work flawlessly as a team – Mr. Trabuco was signed on as a bank teller for Bradesco. Luiz Carlos Trabuco Cappi traveled all the way back to his home city of Marília, in excess of five hours away from Sâo Paulo, the city he lived in for more than two years when earning his two ever-helpful college degrees.

Dedicated to his post as a clerk, Luiz Carlos Trabuco Cappi found an offer at Bradesco’s headquarters in Sâo Paulo just two years after he accepted the position as a clerk. 13 years later, in 1984, Luiz Carlos Trabuco Cappi was named the Director of Marketing. He then served two positions each in Bradesco’s pension subsidiary and insurance company, prior to working his way up the executory ladders, eventually receiving the title of President.

1 thought on “Here’s How Luiz Carlos Trabuco Cappi, The CEO Of Bradesco, Made It”

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